Strategic Approach to Search Engine Optimization (SEO) Part 1

Strategic Approach to Search Engine Optimization (SEO) Part 1

If you are looking to conduct search engine optimization (SEO) on your website, here are some tips to follow. A valid website page suited for search engine optimization should:
         Be about 300 to 400 words in length
         Contain subject matter about the keywords to be optimized.
         Contain unique content defined as:

  • No two sentences shall be identical to anything else published on the Internet.
  • No single paragraph shall be identical to anything else published on the Internet
  • No single page shall have more than 50% of its content as defined by www.copyscape.com identical to anything else published on the Internet

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Call Tracking for Addiction Recovery Centers

Call Tracking for Addiction Recovery Centers

Addiction recovery businesses operate in a highly competitive environment where coveted paid search terms are expensive and can easily top $80 per click to rank on the first position. And it is not uncommon for an addiction recovery center to spend upwards of $3,000 per day on Paid Search alone. Given the circumstances of high cost per click (CPC) and substantial advertising budgets a Search Engine Marketing (SEM) Agency or an in house, online marketing specialist, will find in this post, opportunities to improve on their return on investment (ROI) on marketing spend. Continue reading …

Phone Calls Turbo Charge Your Email Marketing Campaign’s Performance

charge-your-email-marketing-campaign

Email Marketing is alive, well and thriving. Email after all is the original “killer app” that allowed for personal computers to proliferate and set us on the path to billions of daily one to one written communications: whether it between two individuals or between a company and its client base.

From an ROI perspective, Email Marketing continues to generate the kind of returns that new platforms such as Social Media would envy. Consider the fact that Email Marketing yields a Return on Investment (ROI) of 38-to-1. This level of performance on ROI is among the highest in competing digital marketing platforms. Notwithstanding the pesky, unsolicited, get rich quick schemes, that get relegated to the email trash bin, permission based, opt-in emails do well. In fact 72% of respondents in a survey indicated that Email remains their preferred way of communications over other marketing channels. Given these mouth watering metrics of eye popping ROI results, coupled with customer acceptance, 56% of Email Marketers indicated that they would be increasing their Email Marketing spend in 2016. Continue reading …

What are the Variables that you need to measure and incorporate into Call Intelligence?

The_Variables_to_Measure_In_Call_Intelligence

So what is Call Intelligence and how is it used?

Call Intelligence is a measurement of the various factors (or variables) that impacted the journey of your prospective customers to the point of contacting you by phone and a sale being booked.

By learning the touch points that influence a customer’s decision in contacting you over the phone; by learning how and what questions are posed by a potential customer, and learning how your agents respond to those questions in completing a sale, you can take steps to implement more of what works in generating a sale. Continue reading …