How to Formulate an Effective Public Relations (PR) Strategy

How_to_Formulate_an_Effective_Public_Relations(PR)Strategy

Do you want to get a brand loyal customer base that generates repeat sales and referrals? An effective PR strategy can sometimes get you much better results than direct, paid advertising. These benefits come in the form of a highly engaged and loyal customer base at a much lower cost than paid, direct advertising.  If your PR effort works right you can successfully endear a much larger audience. Let’s assume a reputable and relevant magazine published an article in which it mentions you as a trusted supplier. People in general will take that published article as much more credible evidence of your worth than if you market your product features directly to the customers. For example, an interesting article in the New York Times which highlights your product would have an average engagement time of around 20 minutes as opposed to an expensive TV commercial that you run for a much shorter duration. The results in terms of increased sales and brand loyalty would also be better as the article in New York Times is perceived as much more trust-worthy than direct advertisements by your company. Further, the article has a high likelihood of setting of a ripple effect whereby other publishers refer to it and cite the article. In this way, the positive publicity gained by you is phenomenal. Continue reading …

Accelerating the Pace of Innovation Diffusion

Accelerating_the_Pace_of_Innovation_Diffusion

Some great innovative products take on the market by storm and spread like wildfire, while others have a long period of diffusion. In fact the period of diffusion in some cases is so long that the product never makes it. So what are some of the differentiating factors of products that spread quickly and gain rapid market share? Here are five ideas that are based on Everett M. Roger’s famous book on the “Diffusion of Innovations.” How successfully you are able to incorporate these ideas in your product offering will dictate to a large extent how rapidly the market adopts your product. Continue reading …

Successfully Growing Your Business

Successfully_Growing_Your_Business

Do you want to take your business to the next level of growth? As you embark on an expansion plan, it becomes increasingly difficult for you to acquire new customers. This is because the first few customers were enthusiasts who wanted to try out a new product. However, as your business grows, it becomes tougher and tougher to acquire new customers. Here are some tips to help you capture market share successfully and sustainably. Continue reading …

Fostering Marketing Creativity

Fostering_Marketing_Creativity

Do you want your product, service or solution to stand out from the crowd? Do you want your marketing messages to be memorable? Do you want your marketing to lead to brand loyalty, sales and market share growth? Here are some tried and tested techniques to ensure that your marketing effort gets the results you want it to. Continue reading …