Call Tracking – A Marketing Agency’s Best Friend

Call Tracking – A Marketing Agency’s Best Friend

If you’re an Internet marketing consultant your clients expect you to maximize their brand equity and ramp up sales volumes. But how do you go about proving your marketing strategies? How do you demonstrate to a client who doubts your strategy, that your tactics are likely to deliver results? What if despite all your effort, your client claims that he is getting no increase in sales? How do you overcome a situation where you are seeing increased traffic volumes to your client’s website but no evidence of revenues related to the increased traffic? Determining a correlation between website traffic and leads requires a full picture of lead flow. Continue reading …

Focus on the core and outsource all else

Focus on the core and outsource all else

So you’ve set up your own business and are now on the path to expansion but feel overwhelmed on the way. What should you do? Try outsourcing activities that require specialized knowledge that you lack. For example if you own a retail outlet, then you need to focus your energy on engaging with your clientele, maintaining the quality of your product and improving customer satisfaction. Activities such as marketing that may not be your core strength can – and should! – be outsourced. Continue reading …

Creating ads that sell

Creating ads that sell

A key characteristic of a digital buyer is a short attention span. This lack of attention means that if the first three words in your ad don’t get the buyer’s attention, your message is lost or worse, blocked as spam. So what should you do? Segment your audience and adjust your ads accordingly. For example, if you are advertising on Facebook groups then consider differentiating your message according to location, age, income etc. This may sound like a lot of work but it is well worth the effort. Continue reading …

Maximizing sales to Mobile Users

Maximizing sales to Mobile Users

You know from your personal experience how important your mobile phone is to you. You keep your phone close to you and use it very often to search for that perfect shoe or that honest car mechanic. The good news is that your customers act exactly the same way.  Mobile buying is predicted to further rise and you can – in fact, must! –  use this trend to your advantage. Continue reading …

Small Business Success

Small Business Success

Have you finally launched your own business? Are you concerned about the path ahead? Two golden phrases that give you all the magical powers for the journey ahead are “know your customer” and “love your customer.” If you truly follow these two simple principles you are bound to actualize your vision and succeed every step of the way. Continue reading …