Product Differentiation


In order to sell your product you really need to stand out from your competitors.  You can differentiate your product based on price, quality, durability or reliability. The essence of all these differentiation methods will be to establish your product as unique and desirable in the minds of the prospective consumer.

The most powerful (and often overlooked) way of differentiating your product in the modern day is based on Trust. If you can convince your clients to trust your company and philosophy then they will definitely be brand loyal. Continue reading …

Marketing Mix for 2017


With the New Year just round the corner, now is the time to evaluate your marketing mix of 2016. A clear evaluation of your current year’s marketing mix will help you plan intelligently for 2017.

The four elements of your marketing plan are the 4Ps: Product, Price, Place and Promotion. So let’s consider how to deal with each one of them. Continue reading …

Leveraging Social Media for Building Brand Loyalty


You’ve got the perfect product but now how do you make it a brand? Building a brand loyal customer base is a time consuming and challenging task, but intelligent marketing can help!

Smart Marketing entails defining your target market precisely and engaging your audience appropriately. Social Media is a powerful tool that allows you to do just this. For example with Facebook advertising you can choose the age, location, income etc of your target audience. You can adjust your ad content according to your market segmentation. Continue reading …