Strategies for Optimizing Call Tracking Part II

Strategies_for_Optimizing_Call_Tracking_Part-II

In my earlier post I shared my views on how Specific Keyword Targeted Call Tracking allowed for optimization in call tracking. I also recommended that targeting high value and high cost keywords for optimization (by way of tracking phone calls) allowed an opportunity to see significant improvements in ROI. In today’s post I would like to share the tactics that AvidTrak Users implement to optimize their Display Advertisement and Content Marketing Campaigns. Continue reading …

Strategies for Optimizing Call Tracking

strategies_for_optimizing_call_tracking

Very often we get asked the question from new call tracking users, “How many phone numbers do I need to use to track my Adwords Campaigns at a Keyword level? Do I need to get as many tracking phone numbers as the quantity of keywords in my account?” The simple answer rendered by most call tracking providers of Dynamic Number Insertion is to recommend a user to deploy as many tracking phone numbers as the quantity of hourly visitors to a website. So for example if a particular website receives 20 clicks per day via Adwords, then the recommendation offered is to use 20 tracking numbers. Continue reading …

Never Miss a Phone Lead via Intelligent Call Routing

Never_Miss_a_Phone_Lead_via_Intelligent_Call_Routing

If you are a professional lead generator tasked with the objective of creating a maximum number of phone leads for your client, you would be quite frustrated to learn that many of the qualified phone call leads that you create end up not turning into sales, only because the phone call was not answered by your client. So how does a savvy lead generator ensure that his efforts are paying off for his clients and that he is able to justify his work to his client using data? The answer to the preceding question lies in the lead generator using the AvidTrak Advanced Call Routing feature. Continue reading …

Dynamic Number Insertion for WIX Websites

dynamic-number-insertion for WIX-for-wix

WIX allows you to build beautiful websites that may be tailored to your business needs. You may be a successful attorney with an enviable win record. You have grateful clients who have provided testimonials on how pleased they are with your work. You may have won the recognition of civic leaders for the pro bono work you have performed for those unable to afford legal defense. Content wise you have everything in place on your website to impress a potential client. Now in comes an Internet Marketing Consultant who evaluates your website and states that she can get you more targeted leads using a combination of Paid Search, Social Media, Content Marketing and of course Search Engine Optimization. Continue reading …