Top Five Components of Call Analytics

Top Five Components of Call Analytics

Implementing a marketing campaign that drives revenue requires hard work, perseverance and is fraught with risk. The good news is that call analytics tools allow you to make your job a little easier and mitigate risk.

Call analytics is not just about figuring out which campaign worked for you in generating a phone call or determining the caller ID of the individual who called your business. Indeed an effective marketing campaign uses all the elements of Call Analytics to figure out what mix of components works best in garnering phone calls. Continue reading …

Strategic Approach to Search Engine Optimization (SEO) Part 1

Strategic Approach to Search Engine Optimization (SEO) Part 1

If you are looking to conduct search engine optimization (SEO) on your website, here are some tips to follow. A valid website page suited for search engine optimization should:
         Be about 300 to 400 words in length
         Contain subject matter about the keywords to be optimized.
         Contain unique content defined as:

  • No two sentences shall be identical to anything else published on the Internet.
  • No single paragraph shall be identical to anything else published on the Internet
  • No single page shall have more than 50% of its content as defined by identical to anything else published on the Internet

Continue reading …

Call Tracking for Addiction Recovery Centers

Call Tracking for Addiction Recovery Centers

Addiction recovery businesses operate in a highly competitive environment where coveted paid search terms are expensive and can easily top $80 per click to rank on the first position. And it is not uncommon for an addiction recovery center to spend upwards of $3,000 per day on Paid Search alone. Given the circumstances of high cost per click (CPC) and substantial advertising budgets a Search Engine Marketing (SEM) Agency or an in house, online marketing specialist, will find in this post, opportunities to improve on their return on investment (ROI) on marketing spend. Continue reading …

Phone Calls Turbo Charge Your Email Marketing Campaign’s Performance


Email Marketing is alive, well and thriving. Email after all is the original “killer app” that allowed for personal computers to proliferate and set us on the path to billions of daily one to one written communications: whether it between two individuals or between a company and its client base.

From an ROI perspective, Email Marketing continues to generate the kind of returns that new platforms such as Social Media would envy. Consider the fact that Email Marketing yields a Return on Investment (ROI) of 38-to-1. This level of performance on ROI is among the highest in competing digital marketing platforms. Notwithstanding the pesky, unsolicited, get rich quick schemes, that get relegated to the email trash bin, permission based, opt-in emails do well. In fact 72% of respondents in a survey indicated that Email remains their preferred way of communications over other marketing channels. Given these mouth watering metrics of eye popping ROI results, coupled with customer acceptance, 56% of Email Marketers indicated that they would be increasing their Email Marketing spend in 2016. Continue reading …

What are the Variables that you need to measure and incorporate into Call Intelligence?


So what is Call Intelligence and how is it used?

Call Intelligence is a measurement of the various factors (or variables) that impacted the journey of your prospective customers to the point of contacting you by phone and a sale being booked.

By learning the touch points that influence a customer’s decision in contacting you over the phone; by learning how and what questions are posed by a potential customer, and learning how your agents respond to those questions in completing a sale, you can take steps to implement more of what works in generating a sale. Continue reading …

Content Marketing Need Not Be Challenging. Here’s how to get it right.


If you are reading this blog post then first of all thank you and second, our content marketing effort has delivered on our effort to attract targeted traffic such as you to our site. In that vein we would like to pay it forward by sharing great content that we came across in the Search Engine Journal on how Content Marketing need not be an overwhelming task and how you may undertake this task in a step by step manner.

In a forty five minute video presentation by Arron Goodin of Adlift, you will receive a step-by-step-instruction set on how you may come up with a Content Marketing Strategy and equally importantly, Arron shares the specific tactics that you need to do to execute on that strategy. Continue reading …

Wow! Can Conversion Rates Really Be Boosted by 45 Percent? Yes, They Can. Really. And Here’s How


Columnist Jacob Baadsgaard CEO of Disruptive Advertising has made a valid observation regarding conversions and how measuring all conversions could actually lead to a boost of up to 45% in your actual measured conversion rate. Now, to be clear, Jacob is not making the case that your lead flow will increase by up to 45% overnight. Rather, what he is saying is that by not measuring all conversions an Advertiser is short counting conversions from an Ad campaign. This short count of conversions has the potential to skew an Advertiser’s view on the effectiveness of his marketing campaigns and may result in the Advertiser cutting Ad budgets adversely. Continue reading …

Implementing the 4Cs of Social Marketing with Call Tracking

4Cs of Social Marketing
I recently ran across an interesting article on Social Marketing published in the Pike County Courier journal. The article was based on a workshop hosted by the Tri-State Chamber of Commerce at Delaware Valley High School.

The purpose of the Social Marketing workshop was to educate and share with 60 new entrants to Social Marketing the essential 4Cs to implement this new marketing channel:

  • Create
  • Communicate
  • Collaborate
  • Connect

Continue reading …

Use Mobile Marketing to Drive Phone Leads

What does it take to make the most of your mobile marketing campaigns? How do you measure and correlate conversions to phone calls?

The chart below captures the amount of time an Adult User spends per day on Digital Media. As you can see between 2008 and 2015, an 11% year over year (YOY) growth was experienced in the time spent on Digital Media across Mobile, Desktop and Other devices.

Continue reading …

Intelligence Driven Smart Call Routing

Intelligence Driven Smart Call Routing

My earlier post discussed how businesses could use different rules within the AvidTrak inbound phone call routing system such that a phone lead would never be missed. Today, I would like to discuss how call routing rules could be setup with AvidTrak based upon intelligence gathered from location of the clicks and/or location of the caller to improve caller experience and as a consequence improve the chance of a lead conversion.

Continue reading …